Dossier · Directed research
Someone is asking ChatGPT about your field right now. Find out which company it recommends.
And why. We research how Google, artificial intelligence and your potential customers read your business — and hand you exactly what to change, in what order.
One of the two shows up in the answer. Service isn't the only thing deciding which.
Ev. 03How an answer gets built
Nobody picked those three companies. They were picked by what AI was able to read about each one.
An assistant doesn't compare services: it can't try them. It compares what it finds published about each business and builds the answer from what it understands. If there's little about yours, or something confusing, it doesn't rule you out — it simply doesn't consider you.
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01
What your site says you are
If the page doesn't state clearly what you do, for whom and where, the model has to infer the category. It almost always infers too little.
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02
What others say about you
Reviews, Google Business Profile, directories and mentions. These are the sources an assistant uses to back a recommendation — and the ones it cites.
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03
Which questions you answer
The companies that show up usually have published exactly what was asked. It isn't luck: it's the source the model had at hand.
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04
How consistent everything is
Name, address, services and category repeated identically everywhere. Inconsistency reads as uncertainty, and uncertainty doesn't get recommended.
Your company may well be the best of the four. If those signals aren't there, the answer gets built anyway — without you.
“What's the best [your industry] in [your city]?”
- website
- Google Business Profile
- reviews
- mentions and directories
Based on what I find published, these are the best-positioned options:
- 01Competitor5 sources
- 02Competitor3 sources
- 03Competitor2 sources
Ch. 01The problem
You can offer an excellent service and still be invisible.
It's rarely a single cause. It's usually a combination of these six.
Google doesn't understand what you offer
It misreads your category and doesn't consider you for the searches that matter.
AI can't find you
ChatGPT and Gemini don't find enough information — and recommend someone else.
Your competitors look better
They convey more authority and trust, even when their service isn't better.
Your homepage doesn't convince
It doesn't explain in seconds why to choose you, and visitors leave unsure.
Trust signals are missing
Reviews, mentions and profiles that search engines and AI need to see to validate you.
You don't know where to start
You get diagnoses, lists and loose opinions — but no order of work.
Automated tools detect several of these signals. Understanding what they mean for your business and deciding what to do first is another job entirely.
Ch. 02Who does it
Behind the audit there's a person, not a system.
It's led by the person who built Inspeccia: 15+ years building sites, ranking them and measuring what makes them sell.
Inspeccia analyses thousands of sites a year automatically. That accumulated experience —which patterns repeat, what changes an AI's answer, what stops a purchase— is what gets applied, by hand, to your company.
AI widens the search
It lets us cover more searches, more sources and more comparisons than would be feasible by hand. We're not hiding it: it's the tool.
The specialist decides
15+ years in web development, SEO, digital advertising and conversion filter the noise: what matters, what's urgent and what can wait.
Everything is backed up
Every important conclusion rests on a search, a comparison or a specific screenshot. Never on a template or a generic best practice.
Ch. 03How it works
Four stages. You only take part in the first.
You tell us the basics
Your company, your site and what you want to achieve. We don't need access to your accounts.
We research
Search engines, AI assistants, competitors, your site and your external signals.
We review by hand
Findings are validated, false positives discarded and priorities put in order.
You get the audit
Interactive report, PDF summary, content and prioritised roadmap.
What gets researched in stage 2
13 modules · tap any of them for the detailGuided diagnosis
We understand your business before we have an opinion about it.
M·01 Understanding the business and its digital context
We study your site and your public information to understand what you offer, where you operate, who is looking for you and what your site should make easy. We read your company from three angles: a customer's, a search engine's and an AI system's.
M·02 Human review and validation of the diagnosis
It covers the scope of the automated report, but every result is reviewed by hand: that the searches are relevant, that the competitors are comparable, that there are no contradictions, and that your real geographic scope is respected throughout.
Visibility in Google and AI
Where you show up, where you don't, and who is taking your place.
M·03 Extended map of Google visibility
We build the map of real searches in your field —commercial, location-based, comparative, brand, questions— including the ones where your competitors show up and you don't. For each group: who appears, what intent Google reads, and what your company is missing to be there.
M·04 Brand recognition and digital entity
It isn't enough for Google to find a page: it has to understand who you are. We analyse how your name, domain, category, location, profiles, reviews and mentions are interpreted, and we find the inconsistencies that confuse search engines and AI.
M·05 Advanced AI visibility audit
Custom tests in ChatGPT and Gemini: recommendation requests, location-based queries, provider comparisons and follow-up questions. Whether it knows you, how it describes you, when it mentions you, who it recommends instead, and what signals favour that competitor.
Competitors, site and trust
What the others do better and what your site conveys.
M·06 Comparison against up to five direct competitors
Up to five real competitors found in Google and in AI assistants. We compare positioning, commercial proposition, perceived trust and ability to convert, to surface visible advantages and opportunities you can take.
M·07 Expert homepage audit
Your home page as a sales pitch and as a source for search engines and AI: whether the proposition lands fast, whether the calls to action work, whether the design conveys quality, and whether there is friction causing people to leave. With specific examples from your site.
M·08 Review of key commercial pages
The pages that weigh most on the decision: services, products, pricing, contact, "about us" and landing pages. We don't audit every URL: we focus on the problems that repeat and on the pages affecting comprehension, trust or conversion.
M·09 Essential technical review
The technical problems with direct impact on visibility: indexing, performance and mobile experience, titles and metadata, broken pages, architecture, internal linking and structured data. Each explained by what it means for the business, without needless jargon.
M·10 Trust, authority and digital reputation
The signals proving your company exists and is credible: reviews, profiles, directories, mentions, testimonials and data consistency. We identify strengths, gaps and inconsistencies — and the external sources AI uses to talk about you.
Content and action plan
From findings to a concrete sequence of work.
M·11 Questions and content opportunities
The questions your potential customers ask before hiring, including the ones your competitors answer today. We select those with the best shot at Google visibility, presence in AI Overviews, and being used as a source by AI assistants.
M·12 Up to five pieces of content ready to publish
Complete, specific pieces: title, structure, copy, FAQs, call to action, meta title and meta description. Written to be published with minimal edits. If a topic needs internal data, the fields to complete are flagged.
M·13 Prioritised 30, 60 and 90-day roadmap
The findings turned into a plan ordered by impact, priority and difficulty: what to fix now, what to build next and how to consolidate your digital presence over three months.
Ch. 04What you get
Four deliverables. None of them is a list of errors.
How Google, AI and your customers see you
Main findings and priority actions
A complete piece, ready to publish
What to do, in what order, with what impact
Ch. 05Where you can get to
From “I think something isn't working” to knowing exactly what to do on Monday.
Today
You suspect you're losing customers, but not where or why.
You spend on ads to make up for what doesn't come in on its own.
You get pitched loose actions and can't judge which one is worth it.
You see competitors everywhere and don't know what they're doing differently.
After the audit
You know which searches you should win and what you're missing to get there.
You know what AI says about you and which signals would change that answer.
You know what your five competitors do and where they hold a real advantage.
You have a 30, 60 and 90-day plan and five pieces ready to publish.
Ch. 06What it costs
One price, once. No subscription, no lock-in.
$299 USD · one-time payment
Delivered within 4 business days of confirmation.
- All 13 research modules, in full
- Comparison against up to 5 real competitors
- Interactive audit + executive summary in PDF
- Up to 5 complete pieces, ready to publish
- Prioritised 30, 60 and 90-day roadmap
Need it sooner?
The rush option reorders the work queue and delivers the complete audit in 48 hours. Same scope: the timeline changes, not the content.
Fixed scope. You know exactly what you get before you pay.
Ch. 07Transparency
What we won't promise you.
We can't guarantee that Google or an AI will recommend your company. No responsible audit can.
What we do guarantee
Research done specifically for your company, never a template.
Human review of every major finding.
Competitors chosen by the real context of the business, not by a similar name.
Every recommendation backed by concrete evidence.
Fixed scope: you know exactly what you get before paying. No extras, no additional hours.
What nobody can guarantee
Specific rankings in Google.
Appearances in AI Overviews or recommendations from ChatGPT and Gemini.
Increases in traffic, enquiries or sales within a given timeframe.
Built by Neuratia, the team behind Inspeccia.
Ch. 08Before you decide
Frequently asked questions.
How is it different from Inspeccia's automated report?
The automated report spots signals in minutes and is an excellent starting point. The Expert Audit is a different category of work: research directed at your company, human validation of every major finding, competitors verified one by one, custom tests in ChatGPT and Gemini, up to five complete pieces of content and a prioritised roadmap. It covers the scope of the automated report and goes far beyond it in depth and interpretation.
Do you use artificial intelligence to produce it?
Yes, and it's an advantage: it lets us research more searches, more sources and more comparisons than would be feasible by hand. But the conclusions, the priorities and the recommendations are developed and reviewed by a specialist with 15+ years of experience in web development, SEO, digital advertising and conversion. AI researches; judgement decides.
How long does it take?
Standard delivery is within 4 business days of confirming the order. If you need it sooner, the rush option delivers in 48 hours.
Do you need access to my site or my accounts?
No. All the research is done on public information: your site, search engines, AI assistants, profiles, reviews and mentions. If any of the content written needs internal data (prices, timelines, case studies), the fields to complete are flagged before publishing.
Do you guarantee Google rankings or ChatGPT recommendations?
No — and be wary of anyone who promises that. No responsible audit can guarantee decisions made by search engines, AI systems or potential customers. We guarantee the research, the human review, the evidence behind every recommendation and the roadmap.
Does it work if my company has several locations or sells in several countries?
Yes. The real geographic scope is defined at the start and respected throughout: the searches, the competitors and the recommendations are built on the territory where your company actually operates, not on a generic average.
Ch. 09Request
Tell us the basics. We'll research the rest.
Two minutes. At the end you'll see the summary and the price before paying — nothing is charged until you confirm.
- 01Your company
- 02What you want to achieve
- 03Timeline and confirmation
Stop guessing what you should improve.
In four days you can have the full answer: what's happening, why, and what to do first.
Start my Expert Audit