Resources · Inspeccia
Search & AI visibility resources
Everything we publish in one place: our data study, the GEO and AI SEO guides, the comparisons with other tools and the resources by industry. Start wherever it's most urgent for you.
Studies & data
What sources AI checks when someone asks about your business
We measured the sources a search-enabled model actually opened when describing 985 brands. Wikipedia shows up in 1.5% of cases. Scam-detection sites, in 10.7%.
Open → StudyWe checked robots.txt on 1,567 sites. The panic is aimed at the wrong bot.
8.2% block a training crawler. Only 0.6% block a retrieval bot — the ones that decide whether you can be cited at all. Which bot does what, and which to let in.
Open → StudyDoes schema markup make AI cite you? We measured it
Three in four sites with correct structured data are still invisible to AI. The gap is real, it is 5.7 points, and it is correlation rather than cause. What actually moves the needle.
Open → StudyStudy: 60% of businesses are invisible on Google
Original research on hundreds of real analyses. Six in ten businesses don't appear on Google for their own commercial keywords. Data, charts and what it means for AI.
Open → StudyThe barefoot cobbler: 72% of agencies are invisible
A subset of the study: marketing and web-design agencies under the microscope. The sector that sells visibility is the most invisible of all on Google.
Open →GEO & AI SEO guides
Why every AI visibility tool gives you a different score
The same question to the same model returns different answers. In our repeat audits, 56.9% of visible sites changed result. How many times you need to measure before a number means anything.
Open → PillarWhat is GEO (Generative Engine Optimization)
The cluster's foundational guide: what GEO is, how AI decides who to mention, and the levers that move the needle to appear in ChatGPT, Perplexity and AI Overview.
Open → GuideHow to measure if ChatGPT recommends you
Three practical methods — manual prompt testing, mention monitoring and Brand SERP analysis — to know if AI names you. When to automate and what to avoid.
Open → GuideSchema markup for AI search
Which schema.org types to implement so AI understands your site: Organization, Article, FAQPage, BreadcrumbList, Person, Service. With ready-to-paste JSON-LD examples.
Open → GuideGEO vs classical SEO: ten practical differences
The real differences between Generative Engine Optimization and classical SEO, one by one, with a comparison table. What changes, what stays, and where to focus.
Open → GuideWhy Reddit matters so much in how ChatGPT describes you
Google and OpenAI paid tens of millions for Reddit's data. Today 12–40% of AI citations come from there. What changed and what to actually do.
Open → GuideBrand SERP: how to control the first impression AI sees
The brand SERP was always the page you arranged for a human first impression. Today the same entity signals feed how ChatGPT and Google AI describe you. What connects them and what to do.
Open → GuideE-E-A-T in generative search: how to show trust to AI
E-E-A-T started as a framework for Google's human raters; today the same signals decide whether an LLM cites you. The uncomfortable difference: the model can't verify your expertise, only infer it.
Open → GuideTechnical AISO: how to structure your site for answer engines
Before optimizing what you say, make sure AI can read it. The crawlers behind ChatGPT, Claude and Perplexity don't execute JavaScript: they read raw HTML. Which technical levers really matter.
Open → GuideWhy you don't appear in Google AI Overview (and how to fix it)
There's no magic markup to get into AI Overviews —Google says so in writing—. The 6 real reasons you don't appear, from not being indexed to not ranking, and what to check for each.
Open → Guidellms.txt: what it is and whether it really works
Half the internet tells you to add it as "the robots.txt for AI." Google sees it in its own server logs: no AI search engine reads it today. What it really is, who actually uses it, and the honest call for your site.
Open → GuideHow to track AI traffic in Google Analytics 4
Since May 2026 GA4 splits ChatGPT, Gemini and Claude traffic into a native "AI Assistant" channel. How to see it, how to capture Perplexity and Copilot with a channel group, and why that number undercounts.
Open → GuideShould you block AI bots in your robots.txt?
GPTBot trains, OAI-SearchBot puts you in ChatGPT: the same robots.txt line that protects your content can make you invisible in AI search. The bot-by-bot map (OpenAI, Anthropic, Perplexity, Google) and the honest call.
Open → GuideHow to get recommended by ChatGPT
ChatGPT doesn't recommend whoever pays most — it recommends what the web consistently validates. The three-part formula and the technical step (OAI-SearchBot) almost nobody checks.
Open → GuideHow to appear in Perplexity
Perplexity cites its sources with visible links, so getting in is both measurable and achievable. The four keys and why it is the best engine to measure your GEO.
Open → GuideHow to appear in Gemini
Gemini powers Google's AI Overviews and AI Mode: optimizing for Gemini means optimizing for Google's whole AI ecosystem. Authority, structure, schema and the Google-Extended detail.
Open → GuideHow to measure your AI visibility (free method)
A 30-minute manual method to know whether ChatGPT, Perplexity and AI Overviews mention you: the three metrics that matter, the free GA4 signal, and when to automate.
Open → GuideChatGPT has wrong information about your business: how to fix it
There is no button to edit what ChatGPT says about you: you fix it by fixing the sources it reads. The two-minute diagnostic — with search and without — to find where the error lives and what to do in each case.
Open → GuideGoogle AI Mode: what it is and how to appear
AI Mode turns Google Search into a conversation powered by a custom Gemini. There's no special markup to get in — Google says so in writing; what really changes is query fan-out, and it rewrites your keyword strategy.
Open → GuideHow to get your products into ChatGPT Shopping
ChatGPT does not read your Google Shopping feed and Instant Checkout stopped being the prize: in March 2026 OpenAI changed course toward product discovery. The three real doors your products come through, and what actually drives the ranking.
Open → GuideAI visibility audit: what it actually measures
No dashboard reports the number: Google folds AI Overviews and AI Mode into overall Search totals in Search Console. The four layers a serious audit checks - access, mention, accuracy and sources - and the three things none of them can promise you.
Open → GuideWhat blocking in robots.txt actually does (and what it doesn't)
Disallow controls crawling, not indexing. That is why a blocked page can still show up in Google, and why a noindex inside a blocked page is never read. The two most expensive mistakes in technical SEO, with Google's own documentation in hand.
Open → GuideEcommerce AI visibility: what actually gets measured
For a store it is not one race but three: getting named in the category, winning the slot on the product card, and being cited in informational answers. Different material, different measurement. Winning one does not give you the others.
Open → GuideHow a B2B buyer using AI builds the vendor shortlist
One question turns into dozens of queries you never see: Google calls it query fan-out. Why you can rank first for your head keyword and still miss the answer, and the three questions that decide whether you make the shortlist.
Open → GuideChatGPT is showing the wrong price for your product
The price ChatGPT shows almost never comes from your site: it arrives from third-party providers and usually reflects the first merchant listed. The four causes of bad product data — lag, wrong source, rewritten title, incomplete feed — and the fix for each.
Open → GuideMarketplaces vs your store in AI answers
When ChatGPT ranks merchants, one factor is whether you are the maker or primary seller — the one card a marketplace cannot play on your product. Why you still lose, and how to measure it without fooling yourself with traffic.
Open → GuideHow to appear in AI search as a local business
ChatGPT never passes "near me" to anyone: it rewrites the question with your city name and sends that to a search partner. OpenAI documents it. What that means for your Google profile, your website and the lists you are missing from.
Open → GuideWhere to add your business JSON-LD
A plain-language guide to installing structured business data on WordPress, WooCommerce, Shopify, Wix, Squarespace, Webflow or a custom site without duplicate schema or visible code.
Open → GuideGEO vs SEO vs AEO: differences and how they fit together
SEO ranks in the list, AEO aims to be the direct answer, GEO aims to get AI to cite you. Three layers of the same strategy, with a comparison table and where to start.
Open →Comparisons
AI visibility tools for a small business: which one is for what
Profound, Peec, Otterly, AthenaHQ, Scrunch, Semrush and Inspeccia, with verified pricing and the real use case for each. Including what Inspeccia is not for.
Open → ComparisonInspeccia vs Ahrefs
Ahrefs owns classic SEO (backlinks, keywords). Inspeccia measures whether AI names you. How they differ and when to use which.
Open → ComparisonInspeccia vs Semrush
Semrush is a huge all-in-one suite. Inspeccia does one thing deeply: measure your AI visibility. Scope, focus and when each one fits.
Open → ComparisonInspeccia vs PageSpeed Insights
PageSpeed measures how fast your page loads. Inspeccia measures whether AI names you. Why a 100 on PageSpeed doesn't guarantee ChatGPT cites you.
Open → ComparisonInspeccia vs Lighthouse
Lighthouse audits a page's technical quality. Inspeccia measures your presence in AI answers. Technical audit vs visibility: two different questions.
Open →Inspeccia by industry
AI visibility for ecommerce
More and more people ask ChatGPT what to buy and where. If your store isn't in those answers, you lose sales you never see.
Open → IndustryAI visibility for SaaS
When someone asks ChatGPT for tools in your category, does your product show up or your competitor's? How to measure and improve it.
Open → IndustryAI visibility for agencies
AI visibility is a new service line with real demand and little competition. How to offer it on top of the work you already do.
Open → IndustryAI visibility for B2B companies
In B2B the decision starts with a shortlist. More and more, AI builds that shortlist. How to make it onto it.
Open → IndustryAI visibility for clinics
In health, AI is extra cautious: it prioritizes professional authorship, consistent local data and medical schema. How to get ChatGPT and Google to recommend your clinic.
Open → IndustryAI visibility for law firms
Legal queries are high-intent and sensitive: AI demands authorship and accuracy. Content signed by attorneys, specialization by area and jurisdiction, and schema to get your firm recommended.
Open →Want to see where you stand today?
Reading is the first step. The second is measuring: we run a real analysis of your site against ChatGPT, Perplexity and live SEO, and hand you a prioritized plan.
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