AI visibility radar · Measured July 18, 2026

Ask AI for tyre shops in South West Scotland,
and you get a different answer than Google gives you.

We put the same question to ChatGPT and Google Gemini, and compared their answers with the businesses actually ranking in Google search for South West Scotland. The two lists barely overlap — the two AI assistants agreed on exactly one business.

15businesses named by AI assistants
10websites ranking in Google
1named by both ChatGPT and Gemini

What the AI assistants answer

ChatGPT names

  • Slick mobile tyres
  • Scot tyre assist
  • Quickfit mobile tyre
  • Thistle mobile tyres ltd
  • Multi mobile tyres
  • Mr tyreman uk
  • Hiq tyre expert ayr (lewis irwin tyres)
  • Sfr motors ltd

Gemini names

  • Mobi tyre & autocare scotland
  • Ace tyres mobile
  • Tyre rescue
  • Hometyre south west scotland
  • Mobile tyre fitting, emergency tyre fitting, 24/7 tyre service (south west scotland)
  • Mobile tyres glasgow (dumfries area)
  • G&b automotors ltd
  • Southwest mobile tyres & recovery

What Google ranks

  • hometyre.co.uk
  • facebook.com
  • kwik-fit.com
  • halfords.com
  • asdatyres.co.uk
  • kirkytyres.co.uk
  • farmerautocare.com
  • themobiletyrefitter.co.uk

Note: 1 of those are directories or booking platforms (facebook.com), not local businesses. AI assistants tend to name the business; Google often ranks the platform in front of it.

Where the two worlds disagree

Named by AI, not in Google's top results

  • Slick mobile tyres ChatGPT
  • Scot tyre assist ChatGPT
  • Quickfit mobile tyre ChatGPT + Gemini
  • Thistle mobile tyres ltd ChatGPT
  • Multi mobile tyres ChatGPT
  • Mr tyreman uk ChatGPT
  • Hiq tyre expert ayr (lewis irwin tyres) ChatGPT
  • Sfr motors ltd ChatGPT

These businesses are winning a channel most of their competitors don't even measure.

Ranking in Google, never mentioned by AI

  • kwik-fit.com
  • halfords.com
  • asdatyres.co.uk
  • kirkytyres.co.uk
  • farmerautocare.com
  • themobiletyrefitter.co.uk
  • mobiletyrefituk.com
  • blackcircles.com

Years of SEO work — invisible the moment someone asks an assistant instead of typing a search.

The searches we measured

These are real queries people type around South West Scotland, with the sites Google returns first for each one.

“mobile tyre fitting”

  1. kwik-fit.com Mobile Tyre Fitting for Cars & Vans
  2. halfords.com Mobile Tyre Fitting | Next Day at Home or Work
  3. asdatyres.co.uk Mobile Tyre Fitting | Same Day Tyre ...

“mobile tyre fitting United Kingdom”

  1. themobiletyrefitter.co.uk Mobile Tyre Fitter 24/7 | Emergency Roadside & Home Service
  2. mobiletyrefituk.com Mobile Tyre Fitting & Repair Service: Mobile TyreFit UK
  3. kwik-fit.com Mobile Tyre Fitting for Cars & Vans

“tyre fitting near me”

  1. halfords.com Same Day Tyre Fitting
  2. asdatyres.co.uk Tyre Fitters Near me | Mobile Tyre Fitting
  3. blackcircles.com Tyre Fitting Near Me | Help Centre | Blackcircles.com

“book mobile tyre fitting”

  1. kwik-fit.com Mobile Tyre Fitting for Cars & Vans
  2. asdatyres.co.uk Mobile Tyre Fitting | Same Day Tyre ...
  3. halfords.com Mobile Tyre Fitting | Next Day at Home or Work

“emergency tyre fitting South West Scotland”

  1. hometyre.co.uk New tyres South West Scotland Mobile Tyre Fitting
  2. facebook.com SWS Mobile Tyres
  3. kirkytyres.co.uk Mobile Tyre Fitters Glasgow | Fast Response In Central Belt

“24/7 tyre service South West Scotland”

  1. 247mobiletyreservice.co.uk Emergency Tyre Replacement: 24/7 Mobile Tyre Fitting Scotland
  2. tyreflexscotland.co.uk TyreFlex Scotland - Mobile Tyre Fitting Service | 24/7 ...
  3. drtyres24hours.co.uk Dr Tyres: Mobile Tyre Fitting Glasgow | 24/7 Service

Is your business on the wrong side of that gap?

Run the same measurement on your own site: which searches you appear in, whether ChatGPT and Gemini name you, and who they name instead. Free, about 90 seconds, no card.

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What people ask before choosing tyre shops in South West Scotland

Real questions pulled from Google's own results. Businesses that answer these clearly on their site are the ones assistants tend to quote.

  • How much does a mobile tyre fitter cost?
  • Do Halfords charge for mobile tyre fitting?
  • Who is the mobile tyre fitter in Bridgwater?
  • Is Halfords or Kwik Fit cheaper?
  • What is the average price of a puncture repair?
  • How much does Kwik Fit charge to fix a puncture?
  • Can a car tyre with a nail in it be repaired?
  • How much do Halfords charge for tyre repair?