AI visibility radar · Measured July 18, 2026
Ask AI for logistics companies in Fort William,
and you get a different answer than Google gives you.
We put the same question to ChatGPT and Google Gemini, and compared their answers with the businesses actually ranking in Google search for Fort William. The two lists barely overlap.
What the AI assistants answer
ChatGPT names
- Alistair's taxis
- North star taxis
- A & a taxis
- Lochaber taxis
- Nevis taxis
- Turbo taxi
- Dm taxis
- Bobby's taxi
Gemini names
- Cloudy's taxi
- Lochaber taxis
- North star taxis
- Bobby's taxi
- Peter's taxis
- Nevis radio taxis
- Alistair's taxis
- Greyhound taxis
What Google ranks
- lochabertaxis.com
- scottaxi.com
- tripadvisor.co.uk
- minicabit.com
- nevistaxi.co.uk
- facebook.com
- enroutetaxis.com
- metrotaxis.co.uk
Note: 2 of those are directories or booking platforms (tripadvisor.co.uk, facebook.com), not local businesses. AI assistants tend to name the business; Google often ranks the platform in front of it.
Where the two worlds disagree
Named by AI, not in Google's top results
- Alistair's taxis ChatGPT + Gemini
- A & a taxis ChatGPT
- Turbo taxi ChatGPT
- Dm taxis ChatGPT
- Cloudy's taxi Gemini
- Peter's taxis Gemini
- Nevis radio taxis Gemini
- Greyhound taxis Gemini
These businesses are winning a channel most of their competitors don't even measure.
Ranking in Google, never mentioned by AI
- scottaxi.com
- minicabit.com
- enroutetaxis.com
- metrotaxis.co.uk
- eurotaxis.com
- airporttaxis-uk.co.uk
- city-airport-taxis.com
- budgetairporttaxis.co.uk
Years of SEO work — invisible the moment someone asks an assistant instead of typing a search.
The searches we measured
These are real queries people type around Fort William, with the sites Google returns first for each one.
“taxis”
- enroutetaxis.com Taxi Service Near Me In Coventry | Local Taxi, Cab &…
- metrotaxis.co.uk Metro Taxis Bradford | 01274 733733 | Largest Bradford Taxi ...
- eurotaxis.com Bristol Taxis & Private Hire Vehicles | Book Now
“taxis United Kingdom”
- airporttaxis-uk.co.uk Airport Taxis | Taxi transfers to and from all UK Airports ...
- minicabit.com Book Cheap UK Taxi Online
- tripadvisor.co.uk THE 10 BEST England Taxis & Shuttles (2026)
“book taxi Fort William”
- lochabertaxis.com Lochaber Taxis Fort William Scotland
- nevistaxi.co.uk Nevis Taxi | Lochaber | Fort William, UK
- scottaxi.com ▷▷ Fort William Taxi Service | Book Safe & Comfortable Rides
“airport transfer Fort William”
- scottaxi.com ▷▷ Fort William Taxi Service | Book Safe & Comfortable Rides
- city-airport-taxis.com Taxi Transfers from Fort William to Glasgow Airport
- budgetairporttaxis.co.uk Fort William Airport Taxi | Great Value Glasgow ...
“local taxi services Fort William”
- lochabertaxis.com Lochaber Taxis Fort William Scotland
- tripadvisor.co.uk THE 10 BEST Fort William Taxis & Shuttles (2026)
- scottaxi.com ▷▷ Fort William Taxi Service | Book Safe & Comfortable Rides
“taxi near me”
- lochabertaxis.com Lochaber Taxis Fort William Scotland
- scottaxi.com ▷▷ Fort William Taxi Service | Book Safe & Comfortable Rides
- fortwilliam-taxis.co.uk Private vehicle hire by MACD's Taxi's
Is your business on the wrong side of that gap?
Run the same measurement on your own site: which searches you appear in, whether ChatGPT and Gemini name you, and who they name instead. Free, about 90 seconds, no card.
Check my website free →What people ask before choosing logistics companies in Fort William
Real questions pulled from Google's own results. Businesses that answer these clearly on their site are the ones assistants tend to quote.
- Is it taxies or taxis?
- What is the cheapest taxi service?
- How to order a taxi in Hull?
- What is the plural of taxi?
- Which taxi is cheaper in the UK?
- Which cab service is best in the UK?
- How can I get a taxi in the UK?
- What is cheaper than Uber in the UK?