AI visibility radar · Measured August 9, 2026
Ask AI for locksmiths,
and you get a different answer than Google gives you.
We put the same question to ChatGPT and Google Gemini, and compared their answers with the businesses actually ranking in Google search . The two lists barely overlap.
What the AI assistants answer
ChatGPT names
- Dorchester locksmith
- Local lock & key
- S fretwell & sons
- Sf locksmith
- Brothers locksmith
- Domenic emergency locksmith
- Dorchester ma locksmith store
- Fenway kenmore ma locksmith store
Gemini names
- Sherlocklock
- Barras locks
- Fast response locksmiths
- Doncaster locks
- Dorchester locksmith
- Cambridge locksmith services
- Dorchester fast locksmith
- Bostons locksmith
What Google ranks
- yelp.com
- dorchesterlocksmith.com
- checkatrade.com
- autolocksmith-doncaster.co.uk
- popalock.com
- laneblog.stanford.edu
- sherlocklock.com
- locksmiths.co.uk
Note: 3 of those are directories or booking platforms (yelp.com, checkatrade.com, en.wikipedia.org), not local businesses. AI assistants tend to name the business; Google often ranks the platform in front of it.
Where the two worlds disagree
Named by AI, not in Google's top results
- Local lock & key ChatGPT
- S fretwell & sons ChatGPT
- Sf locksmith ChatGPT
- Brothers locksmith ChatGPT
- Domenic emergency locksmith ChatGPT
- Donlocks ChatGPT
- Locksmith connections ChatGPT
- Kenny's locksmith ChatGPT
These businesses are winning a channel most of their competitors don't even measure.
Ranking in Google, never mentioned by AI
- popalock.com
- laneblog.stanford.edu
- acehardware.com
- carkeysexpress.com
- autozone.com
- wevegotthekey.co.uk
- speedylocksmith.net
- 1800unlocks.com
Years of SEO work — invisible the moment someone asks an assistant instead of typing a search.
The searches we measured
These are real queries people type, with the sites Google returns first for each one.
“locksmith”
- en.wikipedia.org Locksmithing
- locksfix.com LocksFix | Cape Cod Locksmith Services | 24 Hour ...
- jrlock.com Locksmith Services | J & R Lock & Safe | Chicagoland
“emergency locksmith dorchester”
- dorchesterlocksmith.com Dorchester Locksmith - Dorchester, MA
- yelp.com DORCHESTER LOCKSMITH - Updated July 2026
- lockrite.org LockRite Locksmith Dorchester - Call 01305 234667
“24 hour locksmith dorchester”
- dorchesterlocksmith.com Dorchester Locksmith - Dorchester, MA
- key.me 24/7 Locksmith Services in Dorchester, MA
- sherlocklock.com Dorchester, MA 02121 Automotive Locksmith Services
“locksmith near me”
- yelp.com THE BEST 10 KEYS & LOCKSMITHS NEAR SONOMA, CA ...
- mapquest.com Mobile Locksmith Near Me - Kingsport, TN
- popalock.com Reliable Locksmith Middletown DE
“lock change dorchester”
- dorchesterlocksmith.com Dorchester Locksmith - Dorchester, MA
- dorchesterlocksmith.net Dorchester Locksmith - Dorchester, MA (617) 844-8887 ...
- yelp.com Codman Lock - 357 Adams St, Dorchester, Massachusetts
“UPVC door repairs dorchester”
- dorset-window-repairs.co.uk Dorset Window Repairs - Double Glazing Window & Door ...
- checkatrade.com Find 3 UPVC Repair Services in Dorchester
- doubleglazingrepairsdorchester.co.uk The Window Doctor Dorchester For Expert Window Repairs ...
Is your business on the wrong side of that gap?
Run the same measurement on your own site: which searches you appear in, whether ChatGPT and Gemini name you, and who they name instead. Free, about 90 seconds, no card.
Check my website free →What people ask before choosing locksmiths
Real questions pulled from Google's own results. Businesses that answer these clearly on their site are the ones assistants tend to quote.
- How much does a local locksmith cost?
- What does the locksmith do?
- How much is it for a locksmith?
- What did locksmith usually do?
- How much should a locksmith cost per hour?
- What is the average call out fee for a locksmith?
- What locks can locksmiths not open?
- Can a locksmith change a door lock?