AI visibility radar · Measured July 22, 2026
Ask AI for interior designers,
and you get a different answer than Google gives you.
We put the same question to ChatGPT and Google Gemini, and compared their answers with the businesses actually ranking in Google search . The two lists barely overlap — the two AI assistants agreed on exactly one business.
What the AI assistants answer
ChatGPT names
- Ikea new zealand
- Coco republic new zealand
- Studio sio
- Finders keepers interior design
- Origin studio nz
- Loft furniture nz
- Lahood window furnishings
- Trenzseater interiors
Gemini names
- Trinity interior design
- Mooi design
- Sojo design
- Amazing interiors nz
- Lucy furniss design & interiors
- Coco republic new zealand
- Sonya cotter interior design studio
- Trenzseater
What Google ranks
- archipro.co.nz
- cocorepublic.co.nz
- openpolytechnic.ac.nz
- theinteriordesigninstitute.com
- reddit.com
- ara.ac.nz
- tahatu.govt.nz
- trinityinteriordesign.co.nz
Note: 3 of those are directories or booking platforms (reddit.com, houzz.co.nz, instagram.com), not local businesses. AI assistants tend to name the business; Google often ranks the platform in front of it.
Where the two worlds disagree
Named by AI, not in Google's top results
- Ikea new zealand ChatGPT
- Studio sio ChatGPT
- Finders keepers interior design ChatGPT
- Origin studio nz ChatGPT
- Loft furniture nz ChatGPT
- Lahood window furnishings ChatGPT
- Trenzseater interiors ChatGPT
- Concepto interior design studio nz ChatGPT
These businesses are winning a channel most of their competitors don't even measure.
Ranking in Google, never mentioned by AI
- archipro.co.nz
- openpolytechnic.ac.nz
- theinteriordesigninstitute.com
- ara.ac.nz
- tahatu.govt.nz
- boconcept.com
- jfinteriorstyling.com
- sonyacotterdesign.co.nz
Years of SEO work — invisible the moment someone asks an assistant instead of typing a search.
The searches we measured
These are real queries people type, with the sites Google returns first for each one.
“interior design”
- reddit.com Interior Design (Interior Architecture)
- ara.ac.nz Interior Design
- tahatu.govt.nz Interior designer - , - Kaihoahoa rō whare
“interior design New Zealand”
- trinityinteriordesign.co.nz Trinity Interior Design: Home
- archipro.co.nz Find the Best Interior Designers Near You
- cocorepublic.co.nz Interior Design Services
“interior design consultation”
- dressmynest.co.nz In-Home Interior Design Consultation Booking
- boconcept.com Interior Design Service | Personal Styling Help
- cocorepublic.co.nz Interior Design Services
“interior designer near me”
- houzz.co.nz Interior Designers & Decorators Near You | Houzz NZ
- jfinteriorstyling.com Interior Designer Auckland
- instagram.com Auckland (@abbeylanghome) - Interior Design
“best interior designers in New Zealand”
- archipro.co.nz Find the Best Interior Designers Near You
- sonyacotterdesign.co.nz Sonya Cotter | Interior Design Studio
- homeofarchitecture.co.nz New Zealand's best interiors revealed
“home styling services”
- sojodesign.co.nz Sojo Design: Interior Design and Home Staging Auckland
- stylemyhomenz.co.nz Style My Home NZ
- featherandoak.co.nz Private Home Styling Christchurch
Is your business on the wrong side of that gap?
Run the same measurement on your own site: which searches you appear in, whether ChatGPT and Gemini name you, and who they name instead. Free, about 90 seconds, no card.
Check my website free →What people ask before choosing interior designers
Real questions pulled from Google's own results. Businesses that answer these clearly on their site are the ones assistants tend to quote.
- What exactly does an interior designer do?
- How much do interior designers get paid in NZ?
- What is the 3-5-7 rule in interior design?
- How can I start interior designing?
- Are interior designers in demand in New Zealand?
- How much do interior designers cost in NZ?
- What is the 3 5 7 rule in interior design?
- How much do interior designers get paid in New Zealand?