AI visibility radar · Measured July 18, 2026
Ask AI for HVAC companies in Ropley,
and you get a different answer than Google gives you.
We put the same question to ChatGPT and Google Gemini, and compared their answers with the businesses actually ranking in Google search for Ropley. The two lists barely overlap.
What the AI assistants answer
ChatGPT names
- Hines heating
- Airtek services
- Cold control services ltd
- Pipeline heating
- Arctic cooling services ltd
- Brilliance services
- Summit mechanical services ltd
- Shepley heating and plumbing
Gemini names
- Cold control ltd
- Hines heating
- Fair oak air conditioning ltd
- Topaz refrigeration & air conditioning ltd
What Google ranks
- coldcontrol.co.uk
- acsuk.org
- topaz-refrigeration.co.uk
- checkatrade.com
- en.wikipedia.org
- boxt.co.uk
- hvacinformed.com
- mideauk.co.uk
Note: 5 of those are directories or booking platforms (checkatrade.com, en.wikipedia.org, ropley.cylex-uk.co.uk…), not local businesses. AI assistants tend to name the business; Google often ranks the platform in front of it.
Where the two worlds disagree
Named by AI, not in Google's top results
- Hines heating ChatGPT + Gemini
- Airtek services ChatGPT
- Pipeline heating ChatGPT
- Arctic cooling services ltd ChatGPT
- Brilliance services ChatGPT
- Summit mechanical services ltd ChatGPT
- Shepley heating and plumbing ChatGPT
- Fair oak air conditioning ltd Gemini
These businesses are winning a channel most of their competitors don't even measure.
Ranking in Google, never mentioned by AI
- acsuk.org
- boxt.co.uk
- hvacinformed.com
- mideauk.co.uk
- carrier.uk
- briggsclimatecontrol.co.uk
- bfgm.co.uk
- rossair.co.uk
Years of SEO work — invisible the moment someone asks an assistant instead of typing a search.
The searches we measured
These are real queries people type around Ropley, with the sites Google returns first for each one.
“hvac”
- en.wikipedia.org Heating, ventilation, and air conditioning
- acsuk.org What is HVAC and How is It Different From Air Conditioning?
- boxt.co.uk HVAC System Types: What Are They & How Do They Work?
“hvac United Kingdom”
- hvacinformed.com United Kingdom (UK) HVAC Company Directory
- mideauk.co.uk Midea Cooling & Heating UK | Air Conditioning Solutions
- carrier.uk Carrier Commercial UK: Advanced HVAC Solutions
“HVAC services near me”
- topaz-refrigeration.co.uk HVAC Winchester - Topaz Refrigeration & Air Conditioning
- checkatrade.com Find Air Conditioning Companies Near Me
- briggsclimatecontrol.co.uk Air Conditioning Repair & Service in Bath | Experts
“commercial HVAC solutions”
- bfgm.co.uk Commercial HVAC Services in London
- rossair.co.uk Commercial HVAC Maintenance & Service - Rossair
- coldcontrol.co.uk Commercial HVAC Systems - Cold Control
“HVAC installation services”
- acsuk.org HVAC Installation & Maintenance in London - ACS UK
- emsltd.biz HVAC Design, Installation & Maintenance | Southampton
- thermacoolservices.co.uk Air Conditioning Installation Maintenance London I ...
“electrical services Ropley”
- wessexelectricalservices.co.uk Electrician in Ropley, Alresford
- polarityelectrics.co.uk Electrical Installations in Ropley
- ropley.cylex-uk.co.uk Ludgate Electrical Services, Ropley
Is your business on the wrong side of that gap?
Run the same measurement on your own site: which searches you appear in, whether ChatGPT and Gemini name you, and who they name instead. Free, about 90 seconds, no card.
Check my website free →What people ask before choosing HVAC companies in Ropley
Real questions pulled from Google's own results. Businesses that answer these clearly on their site are the ones assistants tend to quote.
- What is the HVAC system in the UK?
- What exactly does HVAC mean?
- What is HVAC technician salary in the UK?
- Is HVAC a stressful job?
- Is HVAC a thing in the UK?
- How much does HVAC pay in the UK?
- How much does HVAC cost in the UK?
- Are HVAC technicians in demand in the UK?