AI visibility radar · Measured July 22, 2026
Ask AI for directories in Amsterdam,
and you get a different answer than Google gives you.
We put the same question to ChatGPT and Google Gemini, and compared their answers with the businesses actually ranking in Google search for Amsterdam. The two lists barely overlap — and the two AI assistants didn't name a single business in common.
What the AI assistants answer
ChatGPT names
- Amsterdam brewhouse & restaurant
- Amsterdam barrel house
- Amsterdam restaurant
Gemini names
- Hotels in amsterdam (various)
- Expedia.ca / air canada vacations
- Real estate agents in amsterdam (e.g., engel & völkers, the agency
- Michelin guide restaurants in amsterdam
- Amsterdam brewhouse (toronto, canada)
- Amsterdam inn & suites (moncton, new brunswick, canada)
- Amsterdam restaurant (kamloops, british columbia, canada)
- Scott's directories
What Google ranks
- reddit.com
- tripadvisor.ca
- geds-sage.gc.ca
- iamsterdam.com
- canada.ca
- directory.utoronto.ca
- canada411.ca
- canadaone.com
Note: 4 of those are directories or booking platforms (reddit.com, tripadvisor.ca, instagram.com…), not local businesses. AI assistants tend to name the business; Google often ranks the platform in front of it.
Where the two worlds disagree
Named by AI, not in Google's top results
- Amsterdam brewhouse & restaurant ChatGPT
- Amsterdam barrel house ChatGPT
- Amsterdam restaurant ChatGPT
- Hotels in amsterdam (various) Gemini
- Expedia.ca / air canada vacations Gemini
- Real estate agents in amsterdam (e.g., engel & völkers, the agency Gemini
- Michelin guide restaurants in amsterdam Gemini
- Amsterdam brewhouse (toronto, canada) Gemini
These businesses are winning a channel most of their competitors don't even measure.
Ranking in Google, never mentioned by AI
- geds-sage.gc.ca
- iamsterdam.com
- canada.ca
- directory.utoronto.ca
- canada411.ca
- canadaone.com
- amsterdamfoodie.nl
- guide.michelin.com
Years of SEO work — invisible the moment someone asks an assistant instead of typing a search.
The searches we measured
These are real queries people type around Amsterdam, with the sites Google returns first for each one.
“directory”
- geds-sage.gc.ca Government Electronic Directory Services ( GEDS )
- canada.ca Directories of Canadian companies
- directory.utoronto.ca U of T Directory
“directory Canada”
- canada411.ca Canada 411
- geds-sage.gc.ca Government Electronic Directory Services ( GEDS )
- canadaone.com Canadian Business Directory
“restaurants in Amsterdam”
- amsterdamfoodie.nl Best Restaurants in Amsterdam: 10 Modern Classics
- guide.michelin.com Amsterdam MICHELIN Restaurants
- eaters-manifesto.com The Best Restaurants in Amsterdam
“best cafes Amsterdam”
- reddit.com What is your Favourite Coffee spot? : r/Amsterdam
- tripadvisor.ca THE 10 BEST Cafés in Amsterdam (Updated 2026)
- ellebevs.substack.com A Coffee Guide to Amsterdam - by Ellen
“local services Amsterdam”
- instagram.com LocalServiceAmsterdam (@localservicekeizersgracht020)
- m.yelp.ca LOCAL SERVICE - Updated July 2026 - Keizersgracht 400 ...
- de9straatjes.nl Local Service - Amsterdam
“find doctors in Amsterdam”
- iamsterdam.com Doctors in the Amsterdam Area
- h4i.nl Finding and registering with a GP - Healthcare for Internationals
- iamexpat.nl General practitioners (GPs) & doctors in the Netherlands
Is your business on the wrong side of that gap?
Run the same measurement on your own site: which searches you appear in, whether ChatGPT and Gemini name you, and who they name instead. Free, about 90 seconds, no card.
Check my website free →What people ask before choosing directories in Amsterdam
Real questions pulled from Google's own results. Businesses that answer these clearly on their site are the ones assistants tend to quote.
- What is the meaning of directory?
- What's in a directory?
- How do I check a directory?
- How do I access a directory?
- How can I find someone in Canada by name?
- How do I find a Canadian phone number?
- How to search addresses in Canada?
- How to look up a Canadian business number?